High CPC Keywords: Everything You Need to Know (2023). What are high CPC keywords? How to find them quickly? And what are the most expensive CPC keywords in the world? I’m going to answer all of these questions along with others.
What Are High CPC Keywords?
CPC stands for cost-per-click. CPC is the price you pay for every click on your pay-per-click marketing campaign. You don’t pay the fee if you don’t run PPC ads and host them on your blog or website. Understand that the higher the CPC an advertiser pays, the higher your revenue will be as a blogger.
Here’s how you calculate CPC:
Cost per click varies from keyword to keyword. And it makes sense because some keywords bring in a lot of revenue than others. For example, keywords like ’email marketing must be more profitable than ‘funny videos.’ So the former keyword has a higher CPC than the latter.
Most expensive CPC keywords in the world?
Revenue for the advertisers is determined by how much they’re paying for clicks and the quality of traffic. While income for you as a blogger is determined by how much advertisers from an ad network pay you. It depends on the traffic quality, without a doubt.
How to Find High CPC Keywords for Blog
There are many ad networks, but the biggest is Google AdSense, with nearly 2 million advertisers. It also has billions of customers in the world. AdSense earners receive 80% of their income from 20% of the keywords they use.
Use Google Keyword Planner to Find Profitable Keywords
Step 1: Hover over the Keyword Planner after you create your AdWords account.
Step 2: And then enter keywords related to your niche. Or explore keywords if you’re starting your niche research. Also, specify your demographics, like countries and more.
The results show average monthly searches, competition, ad-impression share, and suggested bids. The presented offer is related to CPC.
Step 3: Choose keywords with higher suggested bids (and CPC). Try going for low-competition keywords so that you start getting traction quickly.
Another recommendation is to opt for keywords with fewer monthly searches. Although it’s sometimes easier to rank for a keyword with a lower number of monthly searches, it’s not always the case.
Rush to SEMRush to Find Money Making Keywords
SEMRush has a fine collection of SEO tools. And using it to find money-making keywords is practical without a doubt. There are two methods of doing so. First, search for keywords related to your niche and find high CPC keyphrases. Let’s explore the second method in detail now.
Opt for Ahrefs to Get Top Paying AdSense Keywords
Finding high CPC key phrases is seamless on Ahrefs as well. You only need to visit its Keyword Explorer and choose the highest CPC from the column.
How to Find High CPC Keywords for YouTube
You can find profitable YouTube keywords in the same way as you would for a blog. But you need to start your keyword research with YouTube itself. Focus on YouTube autocomplete feature.
Some of the Highest CPC Keywords (2022)
Wordstream has also offered the data we used in our infographic at H-Educate. Have a look at the pie chart I’ve created for you.
- Insurance $61 CPC
- Gas/Electricity $58 CPC
- Loans $50 CPC
- Mortgage $46 CPC
- Attorney $48 CPC
- Lawyer $42 CPC
- Donate $42 CPC
- Conference Call $42 CPC
- Degree $40 CPC
- Credit $38 CPC
Once you know tons of the highest-paying keywords, create content around them. And focus on adding value to your readers because you’ll only succeed. Let’s have a look at the FAQs section now.
FAQs on High CPC Keywords
Let me answer some of the most frequently asked questions about CPC. Let me know in the comments below if your question hasn’t been answered.
What is CPC in blogging?
CPC, short for cost per click in blogging, refers to the amount of money you get paid if your site clicks. CPC depends on the content you create on your blog or site. Content that is valuable for advertisers has a higher CPC.
Why is my CPC so high?
Your CPC may be high because of the increased competitors bidding on the exact keywords. So you can control the price of your bidding but not the one is given by your competitors.
What topics have high CPC?
The more good topics for advertisers on the ad networks have higher CPC and vice versa. For example, issues related to email marketing must have a high CPC because it brings around $44 return on investment of one dollar. And that’s insanely huge! On the other hand, a funny topic will not necessarily bring considerable value to advertisers. So, it has a low CPC.
Why is CPC Low When CTR is High?
It’s not always the case. High CPC Keywords With Low Competition CTR depends on the quality score, affecting your CPC. The more your content has, the better your position on a search engine.
Takeaway: Find High CPC Keywords with Low Competition
To sum it up, find high CPC keywords using the above methods. And always discover low-competition keywords by narrowing down your keyword research based on metrics like ranking difficulty. This is the only way to enjoy the benefits of high-cost-per-click critical phrases for your blog or website.